Microsoft to host a free webinar aimed at convincing users to switch to the cloud

Microsoft will be holding a free webinar aimed at convincing individuals and companies of the benefits of making the transition to cloud computing. Guest speakers will include Tammy Kaneshige, Senior Vice President at market research firm Penn Schoen Berland and Mike Wickstrand, senior director at Cloud and Enterprise Marketing at Microsoft and the webinar will begin at 10:00 am PDT on Tuesday, May 10th. Interested parties can register on the site.

In a rather bizarre move, Microsoft is marketing this webinar as a kind of solution to a made-up state of mind or disorder they’re calling a, “trust gap”, which could be interpreted as suggesting that something is wrong with those who are not yet on-board with the cloud and that Microsoft will help them work through it. “Are you afraid moving to the cloud means losing control? Do you believe your data is safer on-premises than in the cloud? If so, you may be experiencing a “trust gap.” The good news: we can help you close it,” the official description reads.

It sounds almost like an infomercial in its phrasing and while it’s likely going for a quirky and unusual vibe, it is a bit of a gamble claiming that the customer is the cause of the problem. Surely it would be smarter to suggest that there is an “information gap” between companies and customers and that Microsoft will help get rid of it.

Regardless of the word-play, the webinar does appear to be rather informative. Here’s what will be presented on May 10th.

  • Learn about the trust gap between private and public cloud services and on-premises in areas including security, privacy, control or compliance.
  • Discover the pain points of cloud services that lead to distrust – and which of these are most important to decision makers.
  • Ask the experts your questions about trust in the cloud and discover where to find more information to help you move forward on your journey.

Have you embraced the cloud or do you suffer from a “trust gap”? Let us know in the comments below.

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