Microsoft has generated hundreds of millions for indie devs with [email protected] program

BitSummit, Japan’s premiere indie games festival, most recently ended in Kyoto, Japan.  As noted by, Microsoft [email protected] Director Chris Charla hosted a panel at the event, and detailed some in-depth information on the [email protected] program.

Some of the information revealed at BitSummit is the fact that in the three years since the program started, [email protected] has allotted hundreds of millions of dollars in revenue for independent developers on Xbox One.  The inner workings of the [email protected] program, as revealed by Chris Charla, included the following:

  • [email protected] Developers can ship games on Xbox One and Windows 10 with full access to all platform features, from Xbox Live to HDR.
  • [email protected] Developers can get the exact level of access as any other publisher.
  • [email protected] Developers have free access to 2 Xbox One dev kits and Unity for Xbox One.
  • [email protected] Developers have all games sold on the same marketplace (On Xbox, a game is a game)
  • [email protected] Developers have the ability to seamlessly ship games on Xbox One and Windows 10 with Xbox Live.
  • Microsoft provides [email protected] partners with a robust and sustainable worldwide marketplace in which to sell games.
  • Through transparency and communication, Microsoft listens to and implements feedback from developers and players to make [email protected] the best experience possible.
  • With [email protected] there are NO paid fees to Microsoft for certification or updates, and no limits on updates.
  • One worldwide submission process.
  • Local account support in Japan.
  • Development support and promotional application.
ID@Xbox Process (Graphic from
[email protected] Process (Graphic from

The process for joining the [email protected] Program was also detailed by Charla, and as notes, is relatively simple. Having a team, signing an NDA, Registering, Submitting a concept, building, and publishing is all it takes to being part of the [email protected] Program.

Promoting ID@Xbox games (Graphic from
Promoting [email protected] games (Graphic from

Additionally, it was also noted that Microsoft helps [email protected] developers promote their games. This is done through the dashboard, through the store, social media, and large events. Key factors in a release of a title were also explained by Charla, and information on Launch timing, box art, and awareness wrap up the inner workings of the [email protected] Program.

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