In a not-so-surprising move, Microsoft is planning on migrating the ill-fated download store, Games for Windows, over to Xbox.com. The only time frame given for the move, is "soon." Microsoft continues to offer no additional details about the move.
Games for Windows Marketplace is coming to Xbox.com!
Games for Windows Marketplace will fully transition over to Xbox.com. Now you can get all of your gaming needs in one place. It’s convenient, it’s concentrated, and it’s a whole lot of great games.
One can argue that pressure from other services have led Microsoft into merging the services together to make something unified and easy to use. Microsoft has been losing focus in selling and promoting PC games, compared to its Xbox line. Originally, the Games for Windows Live PC application was poor and contained very little of what gamers expected. Microsoft revamped the PC client and the online store in October 2010 and offered a larger selection of games.
This is not the first time we have heard about a service being merged with the Xbox brand. During an interview at the Electronic Entertainment Expo (E3), Microsoft revealed that it's Xbox Live service will be integrated into Windows 8 as an entertainment service.
Microsoft is also working on a new Games Hub for Windows Phone that will provide users a cleaner and lighter design that emphasizes on the user's game collection an a better integration with Xbox LIVE.
UPDATE: Microsoft has confirmed that this will begin on July 11th.