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Microsoft enters Monster Energy Supercross, sponsors RCH Racing

After one interesting Monster Energy Supercross event at the Century Link Field in Seattle, Kawasaki’s Eli Tomac managed to cut down on Red Bull Motocross’ Ryan Dungey’s points lead, leaving the event with a tie for the top spot atop 450SX points standings. While the most focus was on these top two riders, eagled-eyed Supercross fans might have noticed that a new sponsor entered the sport right as the series visited Microsoft’s hometown of Seattle.  Indeed, that sponsor is Microsoft, as the company has entered a sponsorship with RCH Racing in the top class of the Monster Energy Supercross series (via mxvice.com)

@rchracing is proud to announce our new partnership with @microsoft . Continue to check social this week to see how you…

Posted by Carey Hart on Monday, April 3, 2017

Details on the deal with RCH Racing are not immediately clear, but some posts from the team on social media have shown that Microsoft logos are present on the various parts of the team’s dirt bikes. The team also posted on Facebook about the sponsorship, remarking that, “rchracing is proud to announce our new partnership with @microsoft. Continue to check social this week to see how you can be a part of the digital transformation through Virtual Reality & Surface”

Other posts circulating on social media show that Microsoft had a booth in the team’s pit at the Seattle Supercross event, showing off the power of Surface and Mixed reality. The “Digital Transformation Station” featured 2 VR experiences, 2 Xbox gaming stations, and 1 Surface Studio Art Station.

RCH Racing fields Broc Tickle’s #20 Eagle/Jimmy John’s/Suzuki Factory Racing RM-Z450 and Jake Weimer’s #12 RCH Soaring Eagle/Jimmy John’s/Suzuki Factory Racing bike. The team is a part of the premier 450SX Class in the Monster Energy Supercross series and competes on 450cc four-stroke motorcycles against the other top riders. Tickle currently sits 8th in 450SX points, and Jake Weimer 14th. You can follow the team on social media to keep up, and also keep it tuned to Fox Sports as the Monster Energy Supercross Series action winds down.

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Which other sports would you like to see Microsoft participate in?