Microsoft design chief Peter Griffith talks about the Lumia design, consistency is the key

Microsoft design chief Peter Griffith talks Lumia design among other things

Nokia was among the first companies to bring the colorful handsets to otherwise a black and white jam-packed smartphone market. Despite being plastic-made, the phones were sturdy while maintaining a stylish design. If you ever wondered who was behind the creation of these devices, you will be delighted to know that Peter Griffith, Head of Phones Design at Microsoft, has taken it to the Lumia Conversations blog to talk about it.

Griffith joined Nokia before smartphones were a thing. Over the years, he has lead the team on numerous products including the stylish Lumia handsets. However, Griffith believes that design consistency must remain important.

Designing a smartphone is difficult. One has to keep a balance between a mixture of things different consumers demand from a device, while giving them something awe-inspiring which they weren’t expecting but will be pleased to have.

“The idea of Pure on the industrial-design side has a lot to do with having mastery over the materials, so we can ensure everything is as perfect as can be. On a digital level, Windows Phone is a very pure graphical interface with minimal visual noise. From a UX perspective, the teams are looking at the relationship between the person and technology.

“Fundamentally, this isn’t technology for technology’s sake. It’s helping people to do the things that they want to do, making it relevant to their lives. Allowing people to become more productive. That’s the Human philosophy.

“From an Advanced perspective, we’re in a constantly evolving stream of technological capability that isn’t slowing down. Some technology becomes a big deal, some becomes irrelevant. We need to focus on the stuff that sticks, the things consumer want.

“We’ve put a lot of work into understanding this; selecting what people want and refining the technology so the experience becomes so beautiful that all you have to focus on is the benefit.”

Alright. But what about the future? What will smartphones in the future look like?

“The data adventure that the world is experiencing right now is going to create new and very amazing landscapes. The smartphone as an object won’t be diminished in all of this and the appreciation for something that’s well built and considered will remain.”

“We constantly watch and allow ourselves to be surprised by how people use our devices. Think of it as a landscaped park and the paths people chose to walk – these may not be what was intended but are the routes people have decided to use. If you’re a landscape designer, the idea of letting the grass grow over your nicely paved walkway and shifting your path to where people actually want it, can be tricky, but this is exactly how we want to design products; watching how people use them and making adjustments according to how people require them to work.”

You can read the full interview from the via link below. Griffith has also talked about wearable technology, and his favorite product of all time. In case you missed it, the company will be releasing its first Microsoft-branded smartphones tomorrow. 

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