Microsoft could be considering a second NYC flagship store in SoHo

1 min. read

Published on September 18, 2018

published on September 18, 2018

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Microsoft made a Manhattan foray into the brick and mortar store world when they opened their flagship store in NYC back in 2015, but the company might not be done expanding its presence in the Big Apple just yet. Noted by The Real Deal, the firm could possibly be considering opening a second store location in SoHo NYC, just a short 6.5 miles from their first retail store on 5th Ave (via MSPoweruser.)

According to the report, Microsoft is looking into leasing a property at 300 Lafayette Street. Currently, this space in SoHo is being developed by Related Companies and LargaVista Companies. Negotiations are apparently in the early stages, but the building is designed includes both 50,000-square-feet of office space and 30,000-square-feet of retail space.

It’s not 100% clear if this property will be a new store or just office space, but Microsoft’s interest does make some sense. Apple already has ten retail locations across three boroughs in NYC and a second store location in SoHo could help Microsoft appeal to more consumers, and the tourists who visit the popular NYC neighborhood.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.