Myntra, India’s leading online fashion and lifestyle store has partnered with Microsoft to accelerate its digital transformation journey. The company aims to reimagine online shopping experience for customers by leveraging Microsoft Azure.
Myntra has a portfolio of 7,00,000 styles from more than 3,000 international and domestic brands available on its store. Indian e-commerce major, Flipkart (owned by Walmart) is the parent company of Myntra.
Myntra has worked closely with Microsoft to migrate its platform – from supply chain management to inventory to site capabilities – to Azure. The elasticity of Azure is helping Myntra scale rapidly for big spikes that occur routinely during festive seasons. Since the deployment of Azure, Myntra has recorded a 50 percent rise in orders in the latest edition of its biennial End of Reason Sale.
“The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”
- Amar Nagaram, CEO, Myntra
By building and centralizing its data platform on Azure, Myntra is also applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver highly personalized products, marketing, and service for them. The company is using Microsoft Power BI to empower its employees to visualize and act on real-time feedback.
This first-of-its-kind partnership with Myntra in the company's digital transformation is a pretty good showcase for Microsoft in the e-commerce space in India.