Internet media has become huge in the past decade - we should know, we're a part of it. As internet revenue continues to become one of the most profitable avenues of entertainment out there, Microsoft sees it becoming more important to become a part of it. If you're in the Las Vegas area and interested in hearing some of Microsoft's thoughts on the matter - and seeing some announcements on their future in entertainment - you should check out the National Association of Broadcasters Show.
From working with NBC Sports to power the 2016 Rio Summer Olympic games livestream across devices, including Connected TVs for the first time, to delivering content storage, media encoding, rendering, advanced analytics and more, Microsoft is partnering with companies across the media and entertainment industry to help enable digital transformation.
If you're not going to be in the area to watch Microsoft's keynote at NAB, you can get an idea of the sort of things that Microsoft has in store on their blog post regarding the topic. They've detailed some of the partnerships that they have going on as they move forward into entertainment, with Avid, Verizon, and Crackle being just a few.