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Microsoft and Alibaba launch Chinese search site

Microsoft and Chinese e-commerce company Alibaba Group are testing a new search service that could offer Chinese users an alternative to major player Baidu and struggling Google, according to the Associated Press.

A beta of the new Etao search site came online this past weekend teaming up Alibaba’s e-commerce search engine with a Chinese-language edition of Microsoft’s Bing search engine. The new site joins the search engines on Alibaba’s current e-commerce sites Taobao.com and Alibaba.com and has been set up to drive people to the Alibaba.com online retail store, according to The Wall Street Journal

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