Microsoft just hit a new milestone. According to the company's own internal data, and Comscore, a platform that evaluates media across platforms, Microsoft advertisements now reach 1 billion people (via Mediapost/ MSPU.)
Per Mediapost, Microsoft ads hit those 1 billion people across Bing, Outlook, AOL, Yahoo, MSN, and other publisher partners and Microsoft properties as of March 2021. This is apparently known as overlapping audiences, which is a phenomenon you might be familiar with. Basically, using multiple Microsoft products or services. The overlapping audiences allow Microsoft to expand its reach.
It's so much good for Microsoft that the research from GWI, another audience insight tool, shows that 64% of people in the U.S. who use Windows devices also visit Microsoft advertising properties, per Mediapost. In turn, these people are more likely to make a purchase. Microsoft's own numbers last showed that its own search advertising revenue went up to $788 million, or 10% in its last quarter so there's extra truth to the numbers. Whether or not MSN or Microsoft News powered things like News & Interests in Windows 10, or Widgets in Windows factor into that growth is unknown, but it would not be surprising.