Ever since Microsoft acquired the business and employment-oriented social networking service LinkedIn, the website has seen more than a few changes, including a refreshed desktop web experience, conversation starters in LinkedIn Messaging, and useful enhancements to the endorsements feature. Today, the Microsoft-owned LinkedIn is introducing another new experience, Trending Storylines, which are curated interest-based news feeds.
According to LinkedIn, the Trending Storylines enables the company to continue on with a 40%+ increase in year-over-year engaged feed sessions, and the doubled and tripled referral traffic for top LinkedIn publishers. Trending Stories is also curated for you by LinkedIn, using a combination of algorithms and an editorial team, and includes multiple perspectives from relevant Influencers and news publishers to people in your network. The business and employment-oriented social networking site notes:
Storylines are daily curated interest-based feeds about the most important developing stories in your industry. They help you discover and discuss news, ideas and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled. Each storyline will also have a unique hashtag associated with it, making it easy for you to join the conversation and add your own take on the issue. As the conversations evolve, we will continue to ensure you’re seeing the latest perspectives.
Trending Stories is available on your mobile home screen under the Trending tab, and on desktop, on the top right-hand side of the homepage. The feature is rolling out first to the United States in English starting today, and will include news developing globally. There is a planned expansion to other countries soon, and in the future, you will be able to follow people and topics that you discover within storylines.