LinkedIn has three new initiatives in India, aimed at mobile, students, and SMBs

Laurent Giret

LinkedIn, the leading professional social network that was acquired by Microsoft earlier this year, is launching three new products targeted at users in India (via Business Insider). The three new products called LinkedIn Lite, LinkedIn Placements, and LinkedIn Starter Pack aim to unlock more economic opportunities in the country that already hosts 37 million LinkedIn users (the second largest market for LinkedIn).

More details about the new LinkedIn offerings follow:

  • LinkedIn Lite is a new lightweight version of the LinkedIn website which is optimized for mobile devices and 2G networks. LinkedIn Lite should be four times faster than the current mobile website and will be available to all Indian users in the coming weeks.
  • LinkedIn Placements is a preexisting product that helps students and young professionals apply to jobs at top companies. The tool is now open to students at all colleges and universities in India, and students can use it to pass online tests to find job openings that meet their skills. LinkedIn has partnered with Aspiring Minds, CoCubes, HackerRank and Wheebox to create the online tests and you can see how it works over here.
  • LinkedIn Starter Pack is a new offering targeted at Indian SMBs and startups. It’s a INR 99,000 bundle that includes the company’s hiring, marketing and learning solutions at an affordable price. LinkedIn Starter Pack will have a six months validity and Indian customers can apply over here until September 30, 2016.

Akshay Kothari, Country Manager and Head of Product, LinkedIn India shared:

India is a crucial market for LinkedIn, as we work towards realizing our vision of creating economic opportunity for every member of the global workforce. We are at the cusp of a new growth phase in India, where we are becoming even more relevant to the members and companies we serve. These new initiatives will help us keep pace with the rising demand for knowledge and access to opportunity. We are committed to India and to boosting our ability to deliver value to even more members and be a part of their professional growth journey, by investing and innovating locally.

Do you use LinkedIn, and if so do you think the company is right to launch new products that are tailored for the Indian market? Let us know what you think in the comments below.