LinkedIn has started testing its own version of Snapchat Stories internally

Kareem Anderson

A new wave in modern communication is video snippets of one-way messaging many companies are aptly titling Stories. Potentially joining the fray of social media sites adopting Stories-like add-ons to their platform appears to be LinkedIn.

According to a press release from the Consumer Products division of LinkedIn last week, the company is testing “a new conversational format for LinkedIn: Stories.”

So, we’re currently testing LinkedIn Stories internally, and we can’t wait to test it with our members in the coming months. We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”

We’ve also found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed.

Since this is an internal testing round, we’re not privy to what or exactly how this will be applied, but it seems like a project that will be rolling into beta at some point this year as LinkedIn looks to expand its revenue numbers for subsequent quarters.

As of now, the responses following the announcement appear to be supporting the move and look forward to testing once it’s available.