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Kantar: Windows Phone gets 9.2 percent market share in Europe, still fails to dominate in big markets

Kantar: Windows Phone gets 9.2 percent market share in Europe, still fails to dominate in big markets

Kantar WorldPanel released their latest data, offering an insight at the market share of the mobile operating systems. As per their latest figures, Android continues to dominate the European market — the big five markets includes UK, Germany, France, Italy and Spain — with 73.9 percent market share, followed by Apple with a 15.4 percent share. As for Windows, it’s residing at 9.2 percent, and has a strong presence on European shores compared to the rest of the world.

If you take a look at their global data here, Windows Phone is still struggling to maintain a strong presence in most major markets. In the US, it has a market share of 4.3 percent, a decline of 0.4 percent compared to last month. In China, the biggest smartphone market dominated by Android with 83 percent share, Windows Phone struggles to mark its footprints in the region, and currently have a mere 0.4 percent share. The market on Chinese shores is dominated by a local brand Xiaomi, which even surpasses Samsung with over 30 percent market share.

It’s just Europe where it’s seeing a little bit more adoption, and the same can be said for a few other countries. To be specific, Italy has seen an increase from 14.4 percent to 15.2 percent. In other big five European markets, Windows Phone’s market share is decent enough, close to 10 percent for most regions. On the other corner of the world (Australia), Windows Phone market share went from 5.1 percent to 6.2 percent as well, which is definitely a good news for the software giant.

On the other hand, AdDuplex did paint a better picture of the OS, mentioning some new OEM names have popped up in their database. Microsoft has added a number of new hardware partners in the past few months, close to 50, out of which most of them are working on entry-level Windows Phone handsets. 

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