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Intel seeks to buy 15% share in HERE mapping firm, say sources (Update: confirmed)

Intel is reportedly looking to buy a 15% share in HERE, the mapping company that Nokia sold to a consortium of German automakers a year ago. “A filing to the German cartel office earlier on Tuesday showed that Intel had sought approval to buy a stake in the company, which is controlled by German carmakers Daimler , BMW and Volkswagen,” Reuters reported earlier today. Intel declined to give a comment.

Since it became an independent business last year, HERE has been providing mapping data and other services to companies in the automotive and technology sectors. Microsoft’s own Windows 10 Maps app still uses HERE’s mapping data, though it’s worth reminding app that the popular HERE navigation apps disappeared from the Windows 10 Store last year (they’re still available to download on Windows Phone 8.1 but are no longer supported by the company). HERE Maps was also rebranded to HERE WeGo a couple of months ago.

It’s not exactly clear why Intel could be interested in HERE’s technology, though Reuters added that two Chinese companies and Singapore’s sovereign wealth fund GIC agreed to buy a 10 percent stake in the mapping company last month.

Update: Intel has confirmed the investment in a press release, saying:

 

  • Intel is acquiring a 15 percent ownership stake in HERE, a global provider of digital maps and location-based services for automotive and the Internet of Things (IoT).
  • Companies plan to jointly develop a highly scalable proof-of-concept architecture that supports real-time updates of high-definition (HD) maps for highly and fully automated driving as well as explore opportunities in IoT and machine learning.
  • HERE will add Intel’s nominee to its Supervisory Board of Directors when the transaction closes, which is expected in the first quarter of 2017.

In the press release, Intel describes the proof of concept architecture that HERE and Intel will work on, explaining that “today’s navigation technology can pinpoint a car’s location to within meters, but next generation, HD mapping supports localization to within centimeters.”

 

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Do you think it makes sense for Intel to invest in HERE?