In a series of new "Go PC" ads seen on Twitter, Intel is reigniting the Mac vs PC feud by highlighting some of the shortcomings of Apple's new custom ARM-based silicon (via MacRumors.)
There are two specific ads that we came across so far. The first mocks how MacBooks don't have a touch screen or stylus capabilities. A second, meanwhile, mentions that if "if you can power a rocket launch and launch Rocket League, you're not on a Mac." This second one is obviously making fun of how Macs are notoriously bad with gaming.
Only a PC can power scientists and gamers alike. #GoPC
— Intel (@intel) February 10, 2021
Though most of the technology press has been praising Apple's M1 Macs for performance and battery life, these ads all link back to Tech reviewer Jon Rettinger's YouTube channel. There, he highlights the benefits of laptops running on Intel's Evo platform over Apple's MacBook Air and MacBook Pro with M1 chips. He spends a lot of time talking about inking and touch capabilities, just like how the first Intel ad mentions.
Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC
— Intel (@intel) February 2, 2021
These ads can be seen as quite tasteful for PC fans, but it's not the first time Intel has attempted to strike back at Apple. They also released benchmarks before these ads started appearing, which attempted to highlight how 11th Generation Intel chips can overpower Apple's M1. Those benchmarks covered exporting PowerPoint presentations, using photo enlargement software, and even gaming and battery life.
We'll have to wait and see where Intel can go next, but for now, it definitely seems as though this is a new battle going forward. Where you do stand on this? Let us know in the comments below.