India’s online lending platform collaborates with Microsoft to enhance customer experience through AI and machine learning has entered into a partnership with Microsoft to drive ‘industry first’ technology innovations on its platform using artificial intelligence and machine learning.

Founded in 2014, is India's largest online financial marketplace for loans and Credit Cards and offers a spectrum of lending and investment products for retail customers.

As part of the partnership, will move its entire infrastructure to Microsoft Azure. By building cutting-edge technology on Microsoft cloud, intends to offer customized, tailor-made, and secure solutions its customers. aims to use artificial intelligence and machine learning to help identify customer needs more accurately, factoring in their lifestyle and life-stage to sharpen product recommendations. It will also build innovative features like chat-bots, image recognition, voice analytics, and language processing to improve the overall customer experience.

According to Jagmal Singh, CTO,, the traffic on the Paisabazaar platform is growing at 350% annually and he aims that Microsoft technologies would help the company to not just create a frictionless experience but also world-class data analysis systems.

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