Micromax Informatics is one of India's leading consumer electronics companies. They are the second largest Smartphone company in India and are ranked 10th largest in the world. The company is preparing to launch their first set of Windows Phone 8.1 devices, 'Canvas Win W121' and 'Canvas Win W092,' next month, four months after it announced a partnership with Microsoft.
Sanjay Kapoor, Micromax's Chairman, said that the company will be releasing these devices with attractive price points while delivering performance and quality. Their upcoming 'Canvas Win W121' and 'Canvas Win W092' devices would feature the Qualcomm Snapdragon 200 1.2 GHz quad core processor with 1 GB ram and dual SIM capabilities.
Priced at Rs 9,500, the W121 would come with a 5-inch screen, an 8 megapixel rear camera with flash and a 2 megapixel front camera with 8 GB memory which can be expanded to 32 GB. The W092 will be priced at RS 6,500 featuring a 4-inch screen with 1500 mah battery.
These prices will definitely play a major role in switching the users, but the company claims that they're more focused on these devices performance. "Price alone can neither be the differential factor nor a sustainable one. It's all about the user experience. With Windows Phone 8.1, users will get a great experience which will get augmented on larger screen size of 5-inches," said Kapoor.