Enterprise customers are Microsoft’s largest focus when it comes to products, services, and revenue. This year was the first year Microsoft held its enterprise technology focused conference called Microsoft Ignite, a combination of several smaller events which were more specific to singular enterprise technology such as Sharepoint, or Lync (now Skype for Business), and Tech-Ed. The conference was held in Chicago and followed Build, a developer centric event, by only 4 days, but separated by some 2,000 miles. This year was the first time Microsoft held Ignite and it was a little bit rough around the edges in many ways. While Build only had around three thousand attendees, Ignite had over 23 thousand in attendance.
Next year hopefully Microsoft will apply their lessons learned from their first year and make some changes to address the issues associated with such a large event. Microsoft has already planned the date for Ignite in 2016, May 9th-13th, which will be held in Chicago again. The dates for Build 2016 have not been announced, so it is yet to be known if the two events will be so close together like they were this year. Hopefully Microsoft puts some time between the two events to ease the burden on attendees and journalists who are attending both.Further reading: Ignite 2016, Microsoft, Microsoft Ignite