HP builds in security to upcoming HP Elite line of business laptops

With its latest portfolio of business laptops, HP is targeting companies looking for a solution that combine strong security features to protect employees as well as advanced manageability features for IT administrators. That’s the promise of the company’s new Elite line, which integrate four distinct features that HP developed to secure “the office of the future.”

“HP is unveiling a comprehensive set of security solutions in its lineup of Elite PCs, focused on protecting not only the device, but also the user’s identity and data – making them the world’s most secure and manageable PCs,” explained Alex Cho, vice president and general manager, Commercial PCs in a blog post on HP.com.

The first of these new security solutions is HP Sure Start Gen3, a feature that protects the BIOS from from malware attacks both in pre-boot and run-time. “Sure Start Gen3 makes Windows 10 even more secure for the enterprise,” added the exec.

Coming next is HP Multi-Factor Authenticate, a solution that leverages integrates Intel’s Authenticate technology to enable multiple-factor authentication and policies. “It makes your log-in a million times more secure, which is important because hacked passwords continue to be a major risk for companies,” added Cho.

For mobile workers who sometimes have to work on sensitive documents in public locations, HP has also developed the Sure View technology which “reduces 95 percent of visible light when the screen is viewed from an angle.”

Last but not least, the HP Manageability Integration Kit has been designed to ease the work of IT managers, allowing them to remotely control and secure a fleet of HP PCs. HP Sure Start Gen3 and the company’s Sure View technology will be available on the upcoming HP EliteBook 840 G4, a thin laptop featuring an Intel 7th gen Kaby Lake processor, up to 32 GB of DDR4 memory and dual storage options. Sound off in the comments if you think this clear focus on security could help HP’s Elite laptops become a popular option among professionals.

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Do you think business users will be interested in all these new security features?