How Microsoft plans to market against the iPad
Mary Jo Foley: Even though Microsoft’s public stance, when asked about the impact of Apple’s slate is “Pad? What iPad?”, the Redmondians are preparing the company’s partners for battle in 2011.
Microsoft is making available to its reseller partners marketing collateral to help them defend against the iPad’s encroachment into the enterprise market. I had a chance to check out a PowerPoint dated December 2010 on “Microsoft Commercial Slate PCs” that the company is offering to its partners to help them explain Microsoft’s slate strategy to business users…iPad, Microsoft