The cross-promotion network for Windows Phone and Windows Store apps AdDuplex has published today its latest Windows Device Statistic Report, and the new data collected on October 19th shows that the Windows 10 Anniversary Update continues to gain OS share across devices. While not a lot has changed on the mobile side since last month’s report, AdDuplex did observe that the global rollout of Windows 10 version 1607 on desktop PCs reached a new milestone this month. Let’s dive into the details below.
First of all, the company noted that the top Windows phone chart remained the same this month: the Lumia 535 is still the most popular handset worldwide with a 13.3% market share (up 0.7 points of percentage month-over-month), followed by the Lumia 520 and the Lumia 640. Looking at the Windows 10 Mobile phones exclusively, the only notable change is that the Lumia 540 (a more powerful variant of the Lumia 535 which was not released globally) in now the tenth most popular handset, replacing the Lumia 830. Additionally, the premium-priced HP Elite x3 entered the chart at #36, which doesn’t mean much as the handset has only reached select markets over the last few weeks.
The Windows Phone OS versions charts are more interesting: AdDuplex’s latest data confirms that Windows 10 Mobile is no longer growing and its current 13.7% OS share is actually slightly lower than last month’s numbers (14%). As AdDuplex only collects data from around 5,000 Windows Phone apps running AdDuplex SDK v.2 and higher, this doesn’t necessarily mean that Windows Phone 8/8.1 (both OSes claims a combined OS share of 84.2% OS) is making a come back. Still, it’s still quite concerning to see that the massive discounts on Microsoft’s latest Lumia phones did not move the needle.
While Windows 10 Mobile still has a low market share, AdDuplex’s analysis of Windows 10 Mobile versions show that the Windows 10 Mobile Anniversary Update is now running on more than 90% of Windows 10 Mobile phones (including Windows Insiders running Redstone 2 builds). 84.9% of users are now running the version 1607, which is 2.5 points of percentage higher than last month’s numbers.
On the desktop side, the Windows 10 Anniversary Update is now running on the majority of Windows 10 PCs: with a 76.6% OS share, the user base of Windows 10 version 1607 more than doubled over the last month. According to AdDuplex, this progress should encourage more developers to take advantage of the new features included in the latest major release.
Lastly, the company updated its Windows 10 PC Manufacturers chart and noted that Lenovo has now tied with Dell for the second place, with both companies holding a 11.6% market share. HP is still far ahead of both (21.9%) while Microsoft remains a niche player with a 2.8% market share (down 0.2 points of percentage).
Overall, we’re pretty excited to see that the Windows 10 Anniversary Update is now running on the majority of Windows 10 PCs and we hope to see more developers starting to embrace the UWP platform. However, the fact that Windows 10 Mobile may have reached its peak on Windows phones may cast some doubt on Microsoft’s vision of a universal Windows platform with apps that scale across different devices on form factors. While Microsoft is still fully supporting Windows 10 Mobile, Windows 10 PCs definitely remain the most important element of the Windows 10 ecosystem and we don’t expect to see a lot of changes in the next few months.Further reading: AdDuplex, Microsoft, Windows 10, Windows 10 Mobile, Windows Phone