The use of Microsoft HoloLens has been developing over the last year for app developers. One such is the creation of Actiongram, creating mixed reality storytelling models from franchises such as Warcraft and famous celebrities like George Takei. Today, Microsoft announced that another popular icon is making its way to Microsoft HoloLens.
Hello Kitty is now available for download in Actiongram. For those that might not know what Hello Kitty is, the character from Japanese design company Sanrio was first created in 1974 stamped on a vinyl coin purse. Since then, the anthropomorphic kitty has grown into a global market as a staple for all things cute or ‘kawaii’.
According to Microsoft, this addition into Actiongram features fourteen Hello Kitty holograms with additional characters from the franchise including Badtz-Maru, Keroppi, and Pompompurin to come at a later date.
“We are thrilled that Hello Kitty is engaging with the community of creators using Microsoft HoloLens and Actiongram,” said Egita Di Filippo, EMEA Digital Lead at Sanrio. “Mixed reality storytelling is an interesting new medium for expressing creativity which allows the many Hello Kitty fans to engage with and experience her in an entirely new way.”
Actiongram’s characters are in popular use for storytelling and it seems Hello Kitty was simply a logical addition to the growing list. Here is just one example how the popular character can be used in storytelling through mixed reality.
That being said, there are plenty of other characters that we might look forward to eventually be added to Actiongram. Unfortunately, HoloLens is still in a developmental phase that requires quite the costly price tag. Not to mention that sales of the dev kit are still only in the “thousands” with no intention to push from Microsoft as of yet.
Still, the addition of Hello Kitty is a fun and lighthearted example of what HoloLens can bring to the storytelling community. What characters would you like to see brought to Actiongram in the future? Let us know in the comments below or on Twitter @OnMSFT.Further reading: Actiongram, HoloLens, Microsoft, Mixed reality