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Google branches into music, movie streaming

During Google’s I/O annual conference, the company announced its music and movie-rental services to compete with its rival, Apple. Apple has dominated in the digital movie and music arena, but Google hopes to provide some much needed competition.

As CNN reports, Google announced its music and movie-rental services during its annual I/O conference. Google’s music service involves an application called Music which will allow users to upload their music to Google’s servers, similar to Amazon.com’s recently launched Cloud Drive. Users can also migrate their playlists and data from their iTunes account. The best part is that this music player will allow the user to access their music from a Web browser and their Android powered devices. Users can add up to 20,000 songs for free, which will most likely change after the test phase.

Google will also have a movie-rental service that allows users to purchase movies in the Android Market starting at $1.99. Prices on the web store will be around $3.99. Once you buy the movie, you have 24 hours to view it.

Recently, Google launched a rental store within Youtube and that store will integrate with Google’s new movie-rental service.

At the moment, in order to get access to this service, you must have an invitation from someone who attended the I/O conference and live in the United States.

During the I/O conference, these new services were announced while a background depicting an Android mascot eating into an Apple. “We were just having a little bit of fun. We try not to take ourselves too seriously. We’re all doing really amazing work, and I think each team inspires the other,” said Google executive Vic Gundotra during a Q&A session.

Google hopes to compete with Apple in this arena. Apple has thus-far dominated in the music and digital movie arena.

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