19 stories
today

Google: Bing stealing our signals

Todd Bishop: If the word were anywhere near pronounceable, this incident would be destined to be known as “hiybbprqag”-gate.

That’s one of the search terms that Google used to catch Microsoft artificially tuning its Bing search engine to mimic the search giant’s algorithm, according to the evidence laid out in an extensive piece published this morning by search guru Danny Sullivan of Search Engine Land. Sullivan reports that Google manually tweaked its search engine to return illogical results for made-up search terms, then had some of its engineers search and click using Internet Explorer, with Suggested Sites and the Bing Toolbar enabled…

Further reading: ,