Gartner: Gmail now a 'viable alternative' to Microsoft -
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Gartner: Gmail now a 'viable alternative' to Microsoft

According to the research firm Gartner, Google's Gmail email service will lead the way in enterprise cloud adoption. In fact, Gartner believes that Gmail has become a true competitor to Microsoft's Enchange service, thanks to the growth of the cloud.

"The road to its enterprise enlightenment has been long and bumpy, but Gmail should now be considered a mainstream cloud email supplier," stated Matthew Cain, a research VP at Gartner. In fact, Gartner believes that Gmail is a "significant threat" to Microsoft, especially when it comes to enterprises. In fact, Gmail has now become a "viable alternative."

Cloud email, which is still in its infancy, is becoming more and more popular over time. Gmail currently owns about 50% market share in this arena and is doing damage to Microsoft Exchange's reign. Cloud email is expected to reach 20% of the market by the end of 2016 and 55% by the end of 2020.

"Gmail, as a global and standard public service, is very powerful but by virtue of its nature full of limitations when you talk about it in the context of business use. As soon as a business starts to consider security, compliance, archiving, resiliency, service levels and reporting, Gmail can turn to 'Gee I failed' in an instant. That's because what is inherently a public consumer service is very hard to then make business-grade and satisfy two very different and opposing market segments, on a global scale, where legislation governing business communications varies massively," one enterprise executive claimed.

Gartner even stated that the cloud competition between both companies can only make both companies stronger. "The intense competition between Microsoft and Google will make both vendors stronger and enable them to apply cloud expertise to other enterprise cloud endeavours."

Recently, we saw a video called "Gmail Man" that was apparently made by Microsoft and is intended to show you just how much Google cares more about advertising revenue than privacy when it comes to Gmail.

Google and Microsoft have gone at it for a little while now over many of their products. Shan Sinha, Google's Apps Product Manager, posted a blog post a while back giving users many reasons NOT to use Microsoft's new Office 365. Office 365 is for individuals while Google Apps is meant for teams, was one of the reasons. Office 365 is built for Microsoft while Google Apps is built for choice. Office 365 has 11 different plans with three different editions and two tiers. Google Apps is $5/month with no commitment. While Office 365 is about the desktop, Google Apps is about the web.

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