A couple of days ago, the Windows App Team promised that they were going to start delivering a new series of blogs called the Windows Dev Center Tips. The first blog from the series was released today focusing on "publishing or updating public apps".
When a developer creates an application, they capture the eye of a potential audience by setting up proper metadata. Metadata includes information for the application that provides purpose, instructions, and what to expect. It is also how users will be able to find the app easily.
- Icons - Developers should use a very unique and eye-catching icon that is easy for users to remember. It sets them apart from the multitude of apps available on Windows Store and devices.
- Screenshots - Well taken images for an app should be a clear and honest depiction of how it is used.
- Descriptions - Lure the audience in within the first couple of sentences and use this chance to explain what your app will do for the user.
- Keywords - With only 7 keywords allowed for each app, it's important to make this section pertain exactly to what you believe users will search for when they need to find your app.
- Change Logs - Keeping your app update will not online make it more visible but inform users of what is new.
After filling in these categories with important and informative metadata, the next step is to choose a target audience. When a developer chooses not to limit the application to a specific audience type, they have the option to make it publicly available. Developers can select to "Make this app available in the Store" under the Distribution and visibility options. If they'd prefer not to publish the app as soon as possible, they can set a specific date.
As for updated and already published apps, submitted updates are available approximately two hours after you submit it, but sometimes varies depending on the size of packages. Customers will receive the update when the device checks for updates or they select it via the Windows Store.
For more tips and tricks, be sure to watch for the rest of the Windows Dev Center Tips blog series.