Dell has increased their PC shipments nearly 20% during the third calendar quarter of 2014; this increase may be attributed to a collection of different factors. Dell has a diverse portfolio of devices and enterprise solutions. In addition, 2014 was a big year for Dell, with the launch of 2-in-1 laptops, and the world’s thinnest tablet; Dell also announced a 27″ 5K monitor.
The PC industry has been on the theoretical chopping block of analysts for years now. Every year doom is predicted for PC makers which will surely have their last good quarter any time now — nevertheless this doesn’t happen every time. Dell, Lenovo, HP, Asus, Acer, Toshiba, and more, have continued to sell computers to consumers and business. There is no illusion that the market will be increasing by any large margin any time soon, but that doesn’t mean it isn’t a thriving industry.
Every company today needs computers on their desks for their employees to get work done. It just so happens that the majority of small, medium, and large business still need traditional PCs for their employees. In addition to new PCs, companies need to replace and upgrade their existing IT infrastructure continually — this means new PCs, new monitors, and new servers, seemingly all from Dell. In addition to their dedication to building what their customers what, Dell also focuses on manageable computers. This means making computers and devices which IT staff can easily and simply manage in their company a huge selling point for Dell devices.
In addition to solid manageable devices, Dell mentions how they are routinely at the very edge of technology with their computers and tablets. Releasing 5K displays, latest generation CPUs, and the thinnest tablets are among the areas where Dell succeeds. This means that Dell is attractive to consumers looking to stay on top of tech trends and have the most up to date hardware.
It is unclear exactly what Dell is doing to buck the trend and grow so much, but they have done an amazing job. If you remove Dell from the PC industry stats, the industry only grew 0.2%; including Dell bumps that up to 4.3%! This could be for a large number of reasons, such as a diverse market, small number of large Dell customers could have recently upgraded, etc. Regardless of why Dell is doing so much better than the rest of the industry today, it is good for everyone overall, and especially the consumer!Further reading: Dell, Microsoft, PC Shipments