ComScore, a popular analytics company, has just released their smartphone market share data today, showcasing data up until October 2013. According to the data, Microsoft’s Windows Phone platform holds a 3.2% smartphone market share, while Google’s Android goes up to 52.2% in share and iOS goes up to 40.6%.
“Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent,” ComScore stated in an official report.
“Microsoft’s Windows Phone platform is indeed growing and isn’t dead in the water.”
According to the data, 149.2 million people in the United States owned smartphones during the three months ending in October, up 4.1 percent since July. Windows Phone, as of October 2013, holds a 3.2% market share in the United States.
Windows Phone held the same share back in August of 2013. The platform previously held a 3.2% market share back in February of 2013. Based on what we are seeing from ComScore’s data, Windows Phone is hardly breaking past the 3.2% market share.
Apple continues to be the top selling smartphone OEM with a 40.6% share, while Samsung comes in second place with a 25.4% share. Motorola, HTC, and LG round out the top five.
Data from ComScore conflicts with data we have seen from other sources, such as Kantar Worldpanel. Based on ComScore’s data, Windows Phone is dead in the water. However, other analytics sources showcase a big growth for the platform.
Microsoft’s Windows Phone platform continues to see growth according to data from Kantar Worldpanel. The data indicates that Windows Phone has surpassed a 10% sales share in the five largest European countries, while nearing a 5% sales share in the United States. Comparatively, in the United States, Windows Phone is now at 4.8% share (+2.3%) and is firmly in third place behind iOS’ 40.8% share and Android’s 52.6% share, according to Kantar Worldpanel.
According to Strategy Analytics, the Windows Phone platform has doubled in market share and is currently the world’s fastest growing smartphone platform, as of Q3 2013.
Despite what one analytics company says, Microsoft’s Windows Phone platform is indeed growing and isn’t dead in the water (like BlackBerry). It is always best to compare data with other sources and not believe what one analytics company has to say, as their data may be skewed for some odd reason.Further reading: ComScore, Windows Phone