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Christmas 2010: Brits want iPad for Christmas, but for many, it remains unaffordable

London, 4th November 2010 – In its annual Christmas shopping survey, Twenga, the next-generation shopping search engine, asked internet users what presents they most wanted this Christmas. Top on wish lists this year is one product in particular, the iPad.

Over half (56%) of the Brits surveyed said that they were wishing for an iPad this Christmas. However, 40% still feel that it’s too expensive to have any hope of one ending up in their stocking.

The iPad’s popularity is also apparent in Spain and France, where 64% and 60% respectively, said that they would like an iPad. Italian users were even more hopeful, with 69% crossing their fingers for one this Christmas.

However, in Germany and the Netherlands, only 41% and 40% respectively, had Apple’s tablet computer on their Christmas wish lists.

With regards to the price, other countries in Europe seem to share the British sentiment that the iPad, despite its appeal, is simply too expensive. Again, Spanish and Italian users feel most strongly, with 48% and 47% respectively, considering the price too high for their budgets.

Would you like to receive the much talked about iPad for Christmas?

United Kingdom France Germany Italy Spain Netherlands Europe

Yes, I know I’m going to get one 1% 2% 1% 3% 2% 1% 2%

Yes, I hope I’ll get one 8% 7% 4% 14% 11% 4% 8%

Yes I’d like one, but it’s too expensive 40% 44% 31% 47% 48% 33% 40%

Yes I’d like one, but I think the technology 7% 7% 5% 5% 3% 2% 5%
is too new/needs further development

TOTAL 56% 60% 41% 69% 64% 40% 55%

United Kingdom France Germany Italy Spain Netherlands Europe

No, I’d prefer another high-tech product 6% 5% 9% 8% 9% 8% 7%
(eg eBook/ other tablet pc)

No, I ‘m not interested in that sort of product 30% 23% 38% 13% 13% 35% 25%

I don’t know what an iPad is 1% 7% 6% 6% 6% 5% 5%

I don’t know 5% 4% 5% 2% 5% 10% 6%

I already have one 2% 1% 1% 2% 3% 2% 2%

TOTAL 44% 40% 59% 31% 36% 60% 45%

Methodology
Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to spend it. The study by Novamétrie was conducted online for Twenga between 27th September and 7th October 2010 using a representative sample of 3013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands.