Microsoft has revealed that the company will begin producing its popular video game and entertainment console, Xbox 360, in the country of Brazil. Microsoft is hoping that this new partnership will reduce the price of the Xbox 360 by almost 40%.
Microsoft, in a partnership with Flextronics, currently produces Xbox 360 consoles in China. But now, Microsoft can add Brazil to that mix. Microsoft’s new found partnership with Brazil will mean the popular video game and entertainment console Xbox 360 will now also be produced in the Brazilian city of Manaus and is expected to pump out more than 17,000 Xbox 360’s per week.
Microsoft expects the first Brazilian console to be cold by October of this year. Microsoft is also hoping that the price of the Xbox 360 will be cut by almost 40% in Brazil with this new partnership.
Sony, not that long ago, announced that it would be reducing the price of the PlayStation 3 by $50 dollars. Microsoft, on the other hand, stated that gamers should not expect to see the same price reduction for the Xbox 360.
“We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle. We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places,” Microsoft stated.
Currently in the United States, the Xbox 360 is available in a $300 250GB model and a $200 4GB model, not to mention various bundles.Further reading: Microsoft, Xbox 360