Microsoft and CBS Interactive have just announced a new multinational syndication partnership that will bring Bing organic search results and paid search ads to CBS Interactive digital content across PCs, mobile and tablet in the United States, the United Kingdom, Canada, Spain, Mexico, Germany and France.
CBS Interactive is "world’s largest publisher of premium digital content," including sites like CNET.com, Download.com, and Mysimon.com, a top 10 web property with more than 300 million visitors per month.
The deal will bring additional scale to advertisers using the Bing Network, as well as bolster Bing search reach, especially in mobile, as noted in the key takeaways for advertisers listed in the announcement:
- This new audience pushes Bing into a greater portion of highly-coveted advertiser demographics, as nearly 60% of CBS Interactive users are under 45 and more than 40% of users have a household income of $100,000 or more.
- CBS Interactive will help drive a spike in mobile Bing Network searches, with 70% of search volume on CBS Interactive properties coming from mobile devices.
Bing Ads will become the exclusive search provider for some CBS Interactive properties like Store.com and Searchnow.com, and will provide search solutions for others, like CNET.
Further reading: Bing, Bing Network