Yesterday’s The Art and Science of Bing Ads Automation webcast shared some time-saving strategies and powerful tools for account management for marketers. During the webcast, the Bing Ads team tweeted out some stats.
Bing is bigger than you think! #SEM #PPC #bingadswebcast pic.twitter.com/fFtEDvM634
— Microsoft Advertising (@MSFTAdvertising) August 17, 2017
Did we mention Bing is bigger than you think 😊? #SEM #PPC #bingadswebcast pic.twitter.com/jeJxJGcxl5
— Microsoft Advertising (@MSFTAdvertising) August 17, 2017
While the numbers are from comScore in June reports, it is interesting to see the numbers broken out by country. With 9% market share worldwide and 12 billion monthly searches, almost half of that (5 billion) comes from the United States where Bing has 33% market share.
With Bing getting ‘bigger’ than expected, is it your default search engine? Let us know in the comments below.