Microsoft's Bing advertising platform, Bing Ads, has released an update to its Keyword Planner tool that allows advertisers to find new keywords to target their advertising towards. Now, the tool is available in both French and German languages.
The update brings 2 major improvements to the Keyword Planner:
- Keyword suggestions now available in French and German languages
- France and Germany location targeting, as well as secondary targeting by state/province
One thing to note, however, is that product categories are not currently available in French or German, only English. It is likely Microsoft is working on this.
The Keyword Planner tool can be accessed via a Bing Ads account by going to Tools at the top and selecting Keyword Planner.