An attractive exchange program has been announced in India. The program will allow customers to trade in various Asha phones to receive a discount on the Lumia 435. The amount of the discount varies depending on which model Asha phone is traded in.
Microsoft specified the value of each Asha phone’s trade in value “The Smart Exchange offer is valid from till April 15, 2015 or till stocks last across the country, giving existing consumers of Asha 500, Asha 501, Asha 502 and Asha 503 an assured discount of Rs 1,500 and an assured discount of Rs 1,000 for Asha 305, Asha 306, Asha 308, Asha 309, Asha 310 and Asha 311 consumers. This discount is applicable on MRP of Lumia 435 which is Rs 5,999,”
In addition to the discount through Microsoft, The Mobile Indian reports that the largest mobile payment service in India, Paytm, will give Lumia 435 owners “Rs 1,250 cashback of recharges through the Paytm app during the offer period.”
The Lumia 435 is the least expensive Lumia phone on the market and may be a natural step for many Asha customers. The dual-SIM varient was originally launched in India in January at a price of Rs 5,999. For a more thorough breakdown of its release in India and specs you can go here.Further reading: Asha, India, Lumia, Lumia 435, Windows Phone