AMD aims to shake up the gaming laptop market with new AMD Advantage Design Framework

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AMD detailed at Computex 2021 today its latest efforts to challenge lntel and Nvidia in the gaming laptop market. Indeed, the chipmaker unveiled its new AMD Advantage Design Framework, a new partnership with laptop manufacturers to standardize AMD technologies including the latest AMD Ryzen 5000 Series mobile CPUs, AMD FreeSync Premium-certified displays, and more.

The AMD Advantage Design Framework initiative will also leverage the chip maker’s new Radeon RX6000M Series Mobile graphics, which use the same AMD RDNA 2 gaming architecture found in the latest AMD Radeon graphics cards as well as Microsoft Xbox Series X|S consoles. This means built-in support for ray-tracing and AMD’s FidelityFX Super Resolution technology, the company’s open-source alternative to NVIDIA’s Deep Learning Super Sampling (DLSS) technology.

"AMD Advantage laptops are optimized to deliver over 100FPS gaming in today’s most visually demanding titles, all-day battery-powered video playback (10+ hrs.)10, 144Hz+ high-refresh rate, vividly bright (300+ nits) displays, and custom-tuned thermals for cool operation during continuous gameplay – all packed into sleek laptop designs," the company explained today.

The first AMD Advantage gaming laptops from Asus, HP, Lenovo, and MSI should be available very soon. The Asus ROG Strix G15/17 AMD Advantage Edition gaming laptops are expected to be available in early June at Best Buy and other leading retailers, while the HP OMEN 16 laptop will be available soon at JD.com.

It remains to be seen if we’re going to see more gaming laptops use AMD components in the near future, but Nvidia certainly isn't resting on its laurels. Last month, the company announced that there are now over 140 laptops using its latest RTX 30 Series mobile GPUs, a number that includes “Nvidia Studio laptops” tailored for graphic designers, photographers, and video editors.

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