Microsoft and Adobe have come together to announce a new partnership that will combine Adobe's Marketing Cloud Solutions and Microsoft's Dynamics CRM solution to provide a comprehensive customer engagement experience.
Kirill Tatarinov, executive vice president of Microsoft Business Solutions, had this to say,
"The integration of our industry-leading Microsoft Dynamics CRM solution with the Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care."
This feeling was echoed by Brad Rencher, senior vice president and general manager of Digital Marketing Business at Adobe, who stated,
"Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points. We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality."
The service will allow users to align sales and marketing activities tightly according to different audiences and their behaviors, helping to find high value audience segments and combine web behavior with wider data sets in order to create a more efficient and powerful experience overall.
Are you excited by this partnership? Let us know in the comments below.