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Adobe and Microsoft bring customer solutions together with expanded partnership

Back at its Ignite 2016 conference last year, Microsoft unveiled a strategic partnership with Adobe to help businesses embrace digital transformation. Six months after this initial announcement, today both companies will introduce their first join offerings to transform customer experiences at the Adobe Summit in Las Vegas.

“Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI,” explained the company in the announcement. “In addition, the companies will announce they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.”

Here are the three integrations that will be introduced later today during the keynote:

  • The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
  • Adobe Analytics plus Microsoft Power BI offers increased insights across the enter Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time
  • Adobe Experience Manager Sites Managed Service, is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.

If you want to learn more about these new integrations, you can register for the livestream which will kick off at 9AM PST. Last but not least, both companies are also collaborating on an industry standard data model with other companies including AppDynamics, Acxiom, Zendesk, MasterCard and more. “This model will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data,” explained Microsoft, adding that the ultimate goal is to help customers improve real-time customer engagement. Adobe and Microsoft expect to share more details about the new data model at the Build 2017 developer conference in May.

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What do you think of this partnership between Microsoft and Adobe?