In a recent study by Retrevo which examines the state of 4G in the United States, 34% of iPhone users mistakenly believe they have a 4G smartphone. Maybe the number “4” in “iPhone 4” name makes people believe that they already own a 4G phone.
This study was conducted by Retrevo in June 2011 with a sample size of more than 1000 online users. These users were based in the United States and the study was conducted across different gender, age, income, and location.
The funny thing is, based on the graph above, 34% of iPhone users believe they already have a 4G smartphone when asked what their plans were on buying a 4G phone this year. Apple doesn’t offer a 4G phone at the moment. Interestingly enough, RIM doesn’t either, yet 24% of blackberry owners think they have a 4G phone. Maybe we missed the news on a new 4G iPhone or 4G Blackberry?
We all know that 4G is the fourth generation of cellular wireless standards that offers high bandwidth capabilities. Could it be that consumers are “misinformed” about 4G?
Ok, this graph sort of answers that question. 19% of respondents to the study admitted that they dont know enough about 4G to even consider it. 22% of respondents think that the performance of 4G is not even worth the cost.
This is interesting. 61% of iPhone owners don’t care about 4G. In fact, regardless of the next iPhone has 4G, 61% will buy or consider buying it.
It’s quite obvious that the 4G adoption rate is not as fast as many had hoped for. 4G providers will need to work extra hard to convince consumers, who are either concerned about the price, or don’t care for the performance, to make the switch.
Does anyone here think that a 4G service is too expensive or not exciting enough? Post your comments below!Further reading: iPhone, Mobile, Off Topic